WORDS MATTER

Today more than ever, businesses need high-quality content to reach, connect, educate or inspire their customers.

Knowing where to start can be a challenge as you try to put together the right combination of content to reach your audience.

It all starts with understanding your business goals then building a content strategy that delivers the right message through the right medium.

Building on a 25-year career as a journalist, corporate communications executive, marketing, and public relations professional, I have the experience to help you create content that strikes the right chord.

ACME Group Consulting Inc.

One of the first things an entrepreneur does is choose a name.

ACME is defined as the best or most perfect thing that can exist or be achieved.  That’s a good description of what I try to achieve with the content I create for my customers.

It’s also, famously, the name of Wile E Coyote’s supplier of rockets, anvils and other roadrunner traps. Wile E is persistent, creative and doesn’t give up even though most of his attempts end in failure.

And, the imagery makes me smile.  Could there be a better name for my company?

Behind the Brand – Jennifer Lavoie

After graduating from Concordia University with a degree in Journalism, I worked for Thomson Newspapers as a reporter and editor for community daily and weekly newspapers across Ontario (and winning a few awards of excellence along the way).

I made the leap to public relations and corporate communications with a move to Toronto where I worked for small boutique agencies and large corporate firms. I am proud of the programs I developed during this time, which won industry awards for media relations, crisis management and change communications.

Deciding to go out on my own was a big decision but 15 years later, I’m glad I did. I get to work with a wide range of companies, both large and small, create meaningful content that delivers on their business values and priorities.

Let me help you find your voice. Call me a call at 1-866-401-9875, or send me a note