Words Matter.
Let us help you create content that resonates.

It all starts with understanding your business goals then building a content strategy that delivers the right message through the right medium.


Creating ACME

One of the first things an entrepreneur does is choose a name.

ACME is defined as the best or most perfect thing that can exist or be achieved.  That’s a good description of what I try to achieve with the content I create for my customers.

It’s also famously the name of Wile E Coyote’s supplier of rockets, anvils and other roadrunner traps. Wile E is persistent, creative and doesn’t give up even though most of his attempts end in failure.
And, the imagery makes me smile.

Could there be a better name for my company?


Behind The Brand

Meet Jennifer Lavoie
I’m the pen (or should I say keyboard) behind ACME Group.
After graduating from Concordia University with a degree in Journalism, I worked for Thomson Newspapers as a reporter and editor for community daily and weekly newspapers across Ontario, and winning a few awards of excellence for my pieces.
I made the leap to public relations and corporate communications with a move to Toronto where I worked for small boutique agencies and large corporate firms. I am proud of the programs I developed during this time, which won industry awards for media relations, crisis management and change communications.
For the last 20+ years, I’ve worked independently as a freelancer for large enterprises and small to medium sized firms.


Our Blog

ACME Musings and Other Thoughts!
Busy busy
We’re All So BUSY … Is That A Good Thing?

If you want something done, give it to a busy person. I’ve been giving that quote a lot of thought l…

Finding Your Voice

Social media has changed the world we live in dramatically – and I’m not talking about duckface self…

Excavator fire
What We Learned in the Fire: 3 Traits to Beat the Odds

When you’re running a business, there are always challenges: Some are little ones and some are big o…


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